The Platform
PROPLAB – MORE THAN AI IMAGES
A complete visual toolkit
Proplab's platform gives you full control over all your visual content – not just as an image service, but as an all-in-one tool with shared accounts, collaboration tools, smart analytics, and dedicated support for your whole organisation. Whether you're a small local office or a large company.
No prompting needed
Just upload your images – our AI reads the room, analysing proportions, light, and potential automatically. No prompts, no instructions, no fuss.
Vitec integration
Order AI-generated content directly from your listings in Vitec Express. A seamless workflow built for brokers.
Custom watermark
We support custom watermarks across all content, ensuring your visuals stay on-brand, professional, and protected.
Office account
One shared account for your entire office and team. Collaborate, stay aligned, and manage all your content in one place.
Collaboration features
Work together inside the platform – share content, manage orders, and keep the whole team on the same page.
Flexible billing
Pay only for what you use. No licence fees, no commitment period – just a setup adapted to your needs.
Multiple options – your choice
Every order comes back with a range of alternatives. Pick the ones you want and leave the rest. You stay in control of the outcome.
Parallel orders
Place multiple orders at once and scale up as needed – handle high volumes without waiting around.
Smart analytics
We perform smart AI-analysis on each image to get the best possible results – so the experience feels effortless and the output speaks for itself.
Per-property billing
Get your invoicing broken down by individual property – ideal for companies that need to track costs and allocate expenses accurately.
Quality guarantee & personal support
We stand behind every result. With personal support and a quality guarantee, you're never left on your own.
Security, GDPR & AI guidelines
Your images and data are handled securely. We're GDPR-compliant and operate within clear AI guidelines – for transparent and responsible use you can trust.
Vitec Express
We are an integrated service provider within Vitec Express – a brokerage platform used by real estate agents to manage the entire sales process, from client contacts and property registration through to viewings and document handling. Everything lives in one place, making the day-to-day smoother for agents. Through our integration, you can access Proplab's services directly inside the system – streamlining your workflow, saving time, and letting you focus on the deal rather than the admin.
Access to Proplab on iOS
Did you know Proplab is also available as a mobile app? You get full access to all your images and projects straight from your phone – manage work in real time, track progress, and pick up where you left off without being tied to a desk. Everything you need, in one place, ready whenever you are. The Proplab app makes working with property visuals faster, more flexible, and always within reach.
Download the Proplab app
What sets us apart from other AI services?
We offer a tailor-made AI solution developed and optimized specifically for the unique needs of the real estate industry. Our models are built on the latest technology and updated continuously to stay in step with the latest market trends and changes.
Proplab draws on modern Scandinavian design principles to furnish and style spaces with taste and balance – never overdone, never sparse, just right.
Every image is based on the property's actual floor plans, proportions, and lighting condition. We don't alter permanent fixtures like countertops, feature fireplaces, or built-in details, which ensures that the result feels credible and true to the space.
The whole process is fully automated. No manual work, no prompt trial-and-error, no technical knowledge required. Upload, select a service, and let our AI handle the rest – delivering polished, high-quality results quickly and effortlessly.
How do we work with AI?
Our AI is purpose-built for property imagery. It reads each space – layout, proportions, light, and function – and uses that to generate realistic, sales-ready visuals for both residential and commercial properties.
Every image is produced within a clear set of guidelines. The AI strives to preserve the property's structure and fixed features, with the goal to always feel credible and grounded in reality rather than artificially composed.
The system is designed to be fully automated and completely straightforward. No technical knowledge, no prompts, no manual steps – just upload your image, choose a service, and let our AI take it from there.
We continuously work on:
Updating our AI models for improved quality and realism- Fine-tuning outputs based on industry feedback and real usage patterns
- Keeping image and project data secure throughout
What problems does Proplab solve?
Challenges brokers and property companies face every day
- •Empty or unstyled properties make it hard to communicate their true potential
- •Traditional visualisations are expensive, slow, and hard to scale
- •Without the right tools, producing quality visual content quickly becomes a bottleneck
How Proplab solves them
AI furnishes, styles, and generates images and video automatically – no prompting required- Results delivered within 30 minutes, around the clock
- One platform with shared accounts, Vitec integration, and built-in collaboration tools
Who is Proplab for?
Start today
The cost of using Proplab is a fraction of what a vacant property or a stalled sale costs you. Book a meeting with Naomi to find out more.
