About
Proplab
We are a driven and curious team of entrepreneurs, AI experts and visionaries in design, customer relations and new technology. As an active part of the region's tech frontier, Proplab is based at HETCH, Helsingborg's tech hub. From a start in Skåne, we continue to grow with the ambition to shape the tech world and optimize how properties are visualized – one solution at a time.
We are Proplab
Our half-English bundle of energy seamlessly connects real estate with the digital sphere. When she's not working magic with empty premises, she's cheering on women in the Techella network. Her vision is to conquer the tech world, starting from Skåne. This mother of four has a coffee in one hand and a to-do list in the other. She loves Christmas & shopping, preferably combined on a trip.
Naomi Hamilton
CEO
0760-08 40 80naomi@proplab.ai
Olivia is our social and creative force in Customer Success and Marketing. With a background in communications and marketing, plus experience from tech and entrepreneurship, she transforms customer needs into journeys that feel both easy and inspiring. She's a competitive spirit who loves to win, but also a warm team player who spreads energy wherever she goes. Olivia is a sports-crazy Eurovision fan, and when she's not making waves at work, she enjoys family life. Summers are best spent on a boat in the Blekinge archipelago.
Olivia Sträng
CUSTOMER SUCCESS/MARKETING
0760-09 40 05olivia@proplab.ai
Meet Ylva-Lina, our Quality & Support Lead with roots in Norrland and her heart in Skåne. With a vocational degree in Software Testing and experience in both customer service and quality assurance, she combines technical precision with a genuine feel for people. She's attentive to what doesn't feel right and determined to fix it – always focused on delivering the best experience. After work, she swaps test environments for choir rehearsals, arranging and singing songs in Malmö Indie Choir. Whether it's code or choir, Ylva-Lina makes sure everything harmonizes perfectly.
Ylva-Lina Östlund
QUALITY & SUPPORT LEAD
0760-09 50 65ylva-lina@proplab.ai
Meet Magnus, our technical leader with a passion for building robust and innovative solutions. With a background including work as an IT architect at IKEA, he has built solid experience designing and implementing large-scale systems for global operations. Magnus has the ability to see the big picture while diving deep into technical details, making him invaluable when it comes to driving our platform forward. When he's not improving our technical infrastructure, you'll find him at the summer house or by the grill, where he loves experimenting with new flavors. Magnus is the technical rock of both the family and the team – always with a solution ready, no matter the challenge.
Magnus Nilsson
CTO
Meet Mikael, our visionary with a passion for new technology, design and AI. He has designed and developed solutions for international companies and has a habit of constantly building – both businesses and at home. When he's not geeking out over future possibilities, you'll find him hammer in hand, whether it's a new renovation project or something to fix in the garden. Like a Swiss army knife, he's the team's go-to when a creative solution is needed.
Mikael Olsson
CDO/AI
Meet Niklas, our tech lead and AI expert with an unwavering curiosity for everything related to machine learning and the future of technology. With a deep understanding of AI, he has been a driving force behind our platform's development, ensuring we always stay at the cutting edge. When he's not building the next breakthrough solution, you'll find him hanging high on a climbing wall or enjoying a well-deserved beer after a long day. This father of two skillfully balances family adventures with his technical responsibilities, always ready to take on the next challenge – both at work and in life.
Niklas Lilja
TECH LEAD/AI
Advisors
Jan is an experienced business strategist and investor with a technical background as a Master of Science in Computer Engineering. He founded Readsoft, a global company that revolutionized document management. Jan is not only an entrepreneur but also an active investor, engaged in several networks and companies. He holds multiple board positions in both public and private companies, including Addnode, Mildef, Loop Venture, Entreprenörinvest, TimeZynk, Localize Direct, Gridly, Myloc, and LexEnergy, and serves as Chairman of the Board at DH Anticounterfeit.
Jan Andersson
SENIOR ADVISOR
Jan-Erik is an experienced and respected leader in the real estate sector with 20 years of experience as Property Director at Wihlborgs, and previous roles at Jones Lang LaSalle and Diligentia. He has a deep understanding of property management and development and has contributed to Wihlborgs' success. Jan-Erik also serves as a board member of the Rent Tribunal, Chairman of the Property Owners Association, Helsingborg district, and Chairman of Hejblik AB. With his extensive network and strategic mindset, he is an invaluable asset to the real estate industry.
Jan-Erik Johansson
SENIOR ADVISOR
David is a renowned figure in technology and entrepreneurship, known for founding Smart Refill in his mid-twenties and for working in fintech long before it became mainstream. He also founded the tech hub HETCH in Helsingborg, where he currently serves as CEO. HETCH brings together technology-driven startups and reflects David's commitment to supporting the next generation of technology leaders. He is also active in the sports world through his board position at Helsingborgs IF, as well as the founder of HETCH Capital and HETCH Venture. With his experience and network in tech and fintech, he continues to drive innovation and inspire entrepreneurs.
David Nilsson Sträng
SENIOR ADVISOR
VISION
A simplified everyday
Our innovative AI platform presents spaces in no time. With Proplab, property owners and agents avoid time-consuming manual processes. In just 30 minutes, you get professional visualizations that simplify everyday life and free up time for what creates value.
REVOLUTION
Simple and efficient
Our goal is to make the process simple and efficient – while highlighting the property's full potential. With Proplab, you get a solution that simplifies the workflow and renews the way properties are presented and marketed.
INNOVATION
Technology meets reality
With our platform, we blur the boundaries between technology and reality. You no longer need to imagine possible solutions – our tool creates them for you. We lead the digitalization of the real estate industry and open the door to a future where your vision becomes reality.